How’d you like to learn about one quick action you can take that will bring hundreds (or even thousands) of customers straight to your website for free?
I bet that sounds good — possibly even too good to be true — but I’m going to show you exactly how I do it every single month.
Now, this takes a little bit of technology, but don’t let that intimidate you.
Just one year ago, I knew absolutely nothing about this process and now I get thousands of visitors for free every month. After this post, you’ll know everything you need to know.
The Power of Blogging for Business
Without a doubt, one of the most powerful ways to grow your business is with a blog — when you do it right, of course.
It doesn’t matter if you have a small business, a tech startup, a non—profit organization, or a Fortune 500 company … blogging can get you results.
In two weeks, I’m inviting website traffic master Corbett Barr to talk with the Passive Panda community about starting a blog that matters, but until then let me show you an easy way to get business results with your blog right now.
I’m going to give you a brief peak inside Passive Panda’s actual traffic numbers.
Why am I sharing this private information for free?
Because I want you to know that the stuff I share works and that if you use my tips you will actually get results. Passive Panda is about sharing proven ways to build your business and earn more money.
I don’t dish out any fluff, filler, or scam–filled junk.
It doesn’t matter whether you’re a freelancer, small business owner, or someone looking to get started making money online — this post will help bring more customers into your business.
And when it does, you’ll know that the information I share is for real.
That way, when I offer a paid product down the road you won’t have to sit and wonder, “Is this going to work?”
You’ll know that my information works and you can move on to deciding if the product is right for you.
Good idea, huh? That’s the power of giving away great content.
Remember, I don’t just want you to earn more money, I want to show you how to do it. And that’s exactly what this post will do.
The Power of Targeted Traffic
Let’s take a look at a screenshot of Passive Panda’s traffic from last month.
You’ll notice that there are 34,641 total unique people who visited the site last month. You’ll also notice that 16,524 came from Google organic search. That means that 16,524 people typed a phrase into Google’s search engine, found a search result from Passive Panda, and visited the page.
Even better, 15,976 or 96.6% of these people were new visitors. That’s a lot of new people discovering my business every month.
Without search engine traffic, this site had 18,117 unique visitors. With it, that number jumped to 34,641 unique visitors — a 91% increase. All of this traffic was for free and — here’s the really crazy part — I only added 3 new blog posts during the entire month of January. You don’t need a lot of time and effort to get big results.
Sidenote: I have never sent any paid traffic to Passive Panda from search engines or otherwise. Paid traffic can be very powerful if you do it right, but it’s not my area of expertise. At least, not yet.
So all these people come to my website, then what?
Once you get people on your site, you give them the best information possible and convert them to your email list!
That way you can email them about your products and services, any upcoming events, free webinars and training courses, you name it.
You’ll notice in the screenshot above that 283 people who found Passive Panda through a Google search ended up joining the Passive Panda newsletter.
That’s 283 free business leads that I got without lifting a finger.
And it’s probably even more than that because Google Analytics isn’t 100% accurate with it’s tracking. (Over 1,600 people joined our email list last month, but only 1,511 were recorded by Google Analytics.)
Imagine if you had that many new leads coming into your business every month.
Sidenote: This isn’t necessary to achieve the results in this post, but if you want to track how well all of your traffic sources are converting to your email list, then you need to do three simple things.
1) Install Google Analytics on your website. If you don’t have it, it’s free. Just do a Google search to find out how to get it and install it.
2) Go to this blog post, download the “Visitor Acquisition Efficiency Analysis” and install it in your Google Analytics account. That post will tell you everything you need to know and in five minutes you’ll be up and running.
3) Set up a goal in your Google Analytics to track email subscribers whenever they reach the page you send them to after they sign up. Add that goal to the Visitor Acquisition Efficiency Analysis you installed in Step 2.
I can tell you exactly how many email subscribers every traffic source sends to my email list just because of those 3 steps.
Most people make this too hard
So how do you get all this free traffic from Google?
The short answer is called Search Engine Optimization and that refers to optimizing your content so that it will show up in the search engines when people search for it.
The long answer is that it’s a really big topic. In fact, there is an entire industry filled with million dollar businesses dedicated just to this one topic.
In my opinion, 99% of people make SEO way to difficult and tedious. I’m here to run a business, not mess with tiny search engine details. (That said, if you really want to learn more about SEO, then I suggest reading the SEOmoz blog.)
Because I’m all about cutting through the fluff and delivering results, I’ll share the exact 3–step process I use to nail my SEO and get thousands of visitors from Google every month.
It only takes about 5 minutes of extra work with each blog post. Based on the results I shared with you above, I’m guessing you’ll agree that 5 minutes is worth the time.
I’ll also use a real article from Passive Panda as an example so you can see the concepts I’m talking about in action.
The 3–step process to getting free traffic from Google
Last month, my article 24 Networking Tips That Actually Work received 1,706 visitors from Google. If you search the phrase “networking tips” in Google right now, that article is probably in the #1 spot depending on where you are in the world.
And it’s not just search engine traffic that benefits. You’ll also notice that the networking tips article has been shared hundreds of times on social media and through email.
In other words, new people are finding Passive Panda through Google and then sharing the content with their friends. In other words, I’m not just getting free traffic, I’m also getting free referrals.
Here are the three steps that deliver these results…
1. Deliver the best content possible.
Always, always, always write for people first. There is no getting around this.
The search engine algorithms change, the technical platforms change, and the overall systems evolves, but the most basic purpose of search engines is to find exactly what people are looking for — and it will always be that way.
Don’t worry about search engines in step 1. Start by writing the best content you can.
If you write content that people love, then search engines will only love you more and more as they get better at finding what people love.
You’ll notice that the networking tips article provides really useful and sound advice. The quality of the content is why it’s been in the #1 position for months now.
2. Search for low competition, high traffic keyword phrases.
Here’s where the special tactics come into play.
Once you have written your article, you can spend a few minutes researching phrases that are related to the topic of your article. It’s possible to do this on your own, but it involves about a dozen steps and hours of work.
I don’t have time for that and I’m guessing you don’t either … but we still want results.
My solution is to use a powerful tool called Market Samurai which does all the work for me.
I’ll show you exactly how I do it in the short video below…
You’ll notice that Market Samurai gives me a ton of data in just five minutes or so.
It doesn’t take long to find a great keyword phrase that applies to the content you wrote in step 1.
3. Tweak the content to reflect the keyword phrase that you’re aiming to target.
Now that you have used Market Samurai to make sure that 1) enough people are searching for your term, 2) they are searching for that term and not something related to it, and 3) that the competition for the term is low enough that you can have a chance at getting to #1 in Google, you’re ready to use the data to make a few adjustments and publish your article.
Once you have your keyword phrase chosen, you can tweak your post to target that phrase. These are quick adjustments that you can make in under two minutes.
Here’s a list of everything I tweak…
Title of the blog post: the closer your keyword phrase is to the beginning of the title, the better off you will be. That’s why I titled the post “24 Networking Tips That Actually Work” and not “24 Amazing and Incredible Networking Tips”. You want your keyword to be near the beginning.
URL of the blog post: If possible, make the URL the exact phrase. For example, http://passivepanda.com/networking-tips
Images within the post: I’m not big on pictures in blog posts (which is strange since I’m a travel photographer), but if you have an image name it after the keyword phrase you’re targeting.
For example, networking-tips.jpg
Change related phrases to your keyword phrase: I always proofread my articles one last time before publishing. When I do this, I’ll change any closely related phrase to my keyword phrase.
For example, if I see “networking skills” or “tips for networking” I will rework the sentence so that it says “networking tips” instead.
Don’t go overboard with this. Every paragraph doesn’t need your keyword phrase in it. I simply substitute it when it’s a natural fit.
And that’s all I do.
It took me far longer to explain this process than it does to actually complete it. Once you get it down, you can complete all of the work in under 5 minutes.
Smart, targeted work like this will pay dividends for months or even years later. A few simple adjustments can make a big difference.
Bonus Step: Add internal and external links using your keyword phrase.
Internal links are links on your own site that point back to your original page.
For example, when I use the phrase networking tips and link back to my original post, that is an internal link. Including internal links that use your keyword phrase across your website can help strengthen the search engine optimization of the site. These are also very easy to add, so if you remember to do it, throw a few of them in each blog post.
External links are when you get a link from an outside website pointing back to your original page.
Building external links back to your original page is one of those things that many SEO lovers obsess over. I don’t bother with it too much.
If I have time and it works with my schedule, then I will write a few guest posts for related websites about the topic or something closely related. Then, I will include a link back to my original article and make sure the link used in the guest post has the words “networking tips” since that was the phrase I targeted.
For example, in the video above Market Samurai suggested the term “networking skills” in addition to networking tips. This is a great way to find ideas for guest posts that are closely related to your keyword and will give you an opportunity to naturally link back to your work within the article.
A guest post on “8 Networking Skills Everyone Needs to Know” would offer the perfect opportunity to link back to the original article I wrote and boost my ranking in Google.
External links are great if you have the time to get them, but if not, the 3 step process I outlined here should work just fine. I get thousands of visits to pages that have no outside links pointing to them.
What do you think?
This 3–step process is working wonders for me. Will you use it?
How do you get free search engine visitors right now?