If you’re running your own business — either as a freelancer or entrepreneur — you need to know how to launch your products and services so that they will actually sell.
That’s why I took some time to talk with Sean Platt.
Sean has been the mastermind–behind–the–scenes for dozens of successful product launches in a wide range of areas, and I’ve asked him to share some of his best ideas with you.
While you’re listening to the interview, feel free to check out Sean’s latest work: Yesterday’s Gone.
Click the play button below to listen to the interview.
(Right click on the link and choose “Save As” or “Save Link As”)
What to listen for…
You’ll enjoy the entire interview, but here are a few of the highlights…
5:10 — How to reverse engineer successful strategies (and what you need to avoid)
6:45 — The worst thing that can happen when a new customer falls in love with you
9:50 — How to build products that pull people in and sell even more
12:00 — Why to not waste your time worrying about other people’s launch tactics
14:55 — Why you don’t need a powerful platform, you just need to find one
15:54 — The one thing that will always prevent you from making money
19:36 — How to build relationships that can help you sell
21:40 — Why promoting your product should never start with promoting your product
Here is a link to Sean’s latest work, which he uses as an example in the interview: Yesterday’s Gone.
What about you?
Have you tried to get the word out about a new product or service? What did you think of Sean’s suggestions?
Leave a comment below.