How to Sell a Product Successfully: A 28 Minute Interview You Don’t Want To Miss

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If you’re running your own business — either as a freelancer or entrepreneur — you need to know how to launch your products and services so that they will actually sell.

That’s why I took some time to talk with Sean Platt.

Sean has been the mastermind–behind–the–scenes for dozens of successful product launches in a wide range of areas, and I’ve asked him to share some of his best ideas with you.

While you’re listening to the interview, feel free to check out Sean’s latest work: Yesterday’s Gone.

The Interview

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What to listen for…

You’ll enjoy the entire interview, but here are a few of the highlights…

5:10 — How to reverse engineer successful strategies (and what you need to avoid)
6:45 — The worst thing that can happen when a new customer falls in love with you
9:50 — How to build products that pull people in and sell even more
12:00 — Why to not waste your time worrying about other people’s launch tactics
14:55 — Why you don’t need a powerful platform, you just need to find one
15:54 — The one thing that will always prevent you from making money
19:36 — How to build relationships that can help you sell
21:40 — Why promoting your product should never start with promoting your product

Here is a link to Sean’s latest work, which he uses as an example in the interview: Yesterday’s Gone.

What about you?

Have you tried to get the word out about a new product or service? What did you think of Sean’s suggestions?

Leave a comment below.

6 Responses to How to Sell a Product Successfully: A 28 Minute Interview You Don’t Want To Miss

  1. Awesome interview James, glad to see this perspective, you always see the thoughts of bloggers, it’s a unique take to hear the thoughts of a ghostwriter turned product creator.

  2. Tim says:

    Hey, James –

    Thanks for talking today with some great ideas. Really appreciate it and look forward to more great stuff from your blog.

  3. Marc says:

    Great stuff. And glad I found this site today.

    Quick interview tip fwiw – Please don’t type during the interview.

    It’s insufferable.

  4. Tim Webster says:

    Excellent tips! I fully agree that networking yourself around before you’re selling anything is a key factor that a lot of people miss.

    To me, I see connections as mutually beneficial relationships. Hopefully I can help the person with whom I am trying to connect (this benefits them) and if I can help them I get a good feeling for being able to help (this benefits me in an altruistic way)

    Maybe some day in the future they’ll want to return the favor, and that’d be cool, but I don’t always focus on connecting with the big heavy hitters – I focus on connecting with people who I think are cool and jive in my space on the Internet.

    As always, thanks for sharing, James!

  5. Michelle says:

    Great interview. Just what I needed. Question, if I have a manuscript ready to go. Can I publish it on amazon, and submit to agents at the same time?

  6. Lovely Chu says:

    Great influence on your article and very useful to us who will start a small business soon. And yes I agree that networking is still one of the keys to success.

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