Beginning today, Passive Panda will be launching a new series called, “If I Started Now.”
The goal of this series is to hand you the exact, step–by–step blueprint of the best way to start a specific business or side project right now.
Each week, we will break down a different niche or idea. For example, “If I started building a freelance photography business, what steps should I take right now?”
Already on this list: creating software/web apps/mobile apps, becoming a freelance photographer, building a blog, starting a charity campaign, and more.
Before we get to specific businesses, let’s break down the number one thing you should look for if you are building any business right now.
The #1 Thing You Want When Building a Business
So what is the #1 advantage every business owner should be searching for?
There is a story from the famous copywriter, Gary Halbert, which reveals it.
Here’s how the story goes…
One day, Halbert was teaching a group of students when he looked at them and asked, “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side?”
Students started naming off some ideas…
“I’d like to have the highest quality meat, so that I could create the best burgers.”
“I’d like to have a special sauce, so that my hamburgers were different from everyone else’s.”
“I’d like to have the ability to charge the lowest price, so that my burgers would be the most affordable.”
… and so on.
Halbert looked at the students and said, “Fine, I’ll give you every single advantage you asked for. As for myself, I only want one advantage, and if you give it to me, I’ll crush all of you.”
“What advantage do you want?” the students asked.
“A starving crowd!” replied Halbert.
How Hungry are Your Customers?
Maybe you’re building the next Google. Maybe you’re starting a small, self-funded business. Maybe you just want to set up a lemonade stand down the street.
It doesn’t matter how much funding you have, how much experience you have, or how unique your business model is: the easiest way to succeed is to give a starving crowd what they’re looking to buy.
A starving customer is someone who is desperate for a solution. Think about the project you’re working on or the business you’re running. Are your customers starving? Are they at least hungry? Or are you constantly fighting an uphill battle to get people to see the value in what you do and explaining why they need what you’re selling?
I once heard that you should keep trying business ideas until success comes easily. Another way of saying that is, “Keep searching until you find a starving crowd.”
Good businesses solve desperate needs. Keep searching until you discover an itch that needs to be scratched so bad that they’ll pay you to rub a jagged rock on it.
“Good businesses solve desperate needs. Find an itch that scratches so bad they’ll pay you to rub a jagged rock on it.”
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What You Should Do Now
Each week during the “If I Started Now” series, we will break down a different niche or idea.
Here is a list of the topics covered so far:
- How to Start a Software Company That Makes $40,000 per Month
- How to Raise $29,000 (The Art of Asking for Money)
If you have a particular business or niche that you would like to hear about, then leave a suggestion in the comments below.
Otherwise, make sure you sign up to get free updates of new articles by clicking here.