Knowing how to promote your business is key.
That’s why I took some time to talk with Laura Roeder.
Laura has built a very successful small business (she pulled in $300,000 last year), and I have asked her to share some ideas around self–promotion below.
While you’re listening to the interview, feel free to visit Laura’s website here.
Click the play button below to listen to the interview.
(Right click on the link and choose “Save As” or “Save Link As”)
What to listen for…
You’ll enjoy the entire interview, but here are a few of the highlights…
2:00 — Why one–for–one promotion may not be the best for business
3:35 — How to deal with someone not wanting to promote your stuff
5:40 — The one thing to focus on that will always guide you to the right decision
6:05 — How to cross–promote your own content for increased viewership
9:00 — The most important thing to keep in mind when you’re just starting out
11:38 — Laura’s uncommon thoughts on building a marketing funnel
17:35 — Why Laura focuses on Facebook comments instead of blog comments
20:03 — The #1 way to build new relationships (for business or otherwise)
The Key Takeaway
Learning how to promote your small business isn’t nearly as hard as you might think.
Most of the time, it just comes down to being consistent and implementing a few of the key strategies that Laura covers.
And remember, good businesses start with an idea, but they are built through execution. Focus on building and promoting, not on thinking of the next “million dollar idea.”
How do you promote your business? What did you think of Laura’s suggestions?
Leave a comment below.