How to Promote Your Small Business: An Interview With Laura Roeder

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Knowing how to promote your business is key.

That’s why I took some time to talk with Laura Roeder.

Laura has built a very successful small business (she pulled in $300,000 last year), and I have asked her to share some ideas around self–promotion below.

While you’re listening to the interview, feel free to visit Laura’s website here.

The Interview

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What to listen for…

You’ll enjoy the entire interview, but here are a few of the highlights…

2:00 — Why one–for–one promotion may not be the best for business
3:35 — How to deal with someone not wanting to promote your stuff
5:40 — The one thing to focus on that will always guide you to the right decision
6:05 — How to cross–promote your own content for increased viewership
9:00 — The most important thing to keep in mind when you’re just starting out
11:38 — Laura’s uncommon thoughts on building a marketing funnel
17:35 — Why Laura focuses on Facebook comments instead of blog comments
20:03 — The #1 way to build new relationships (for business or otherwise)

The Key Takeaway

Learning how to promote your small business isn’t nearly as hard as you might think.

Most of the time, it just comes down to being consistent and implementing a few of the key strategies that Laura covers.

And remember, good businesses start with an idea, but they are built through execution. Focus on building and promoting, not on thinking of the next “million dollar idea.”

How do you promote your business? What did you think of Laura’s suggestions?

Leave a comment below.

7 Responses to How to Promote Your Small Business: An Interview With Laura Roeder

  1. Dave says:

    I think this is great James. It’s just good to hear about how real people are taking on the task of self-promotion and issues that come along the way.


    • James Clear says:

      I agree. It’s always nice to hear real examples instead of just talking about theory and general advice.

      Thanks for listening Dave!

  2. Mikelah says:

    Great interview, I found her all or nothing approach to her new business model inspiring.

  3. Samuel says:

    Its nice to see and hear the success and drive of young people like Laura. Goes to prove the point that “Age does not matter….unless you are a cheese or a wine” . Thanks James for bringing such interviews.I am using them to promote Entrepreneurship back home in India and encouraging young people to provide Jobs instead of looking for a Job!

  4. Excellent interview James! I’ve just stumbled upon Laura in the last couple of weeks and now see her everywhere!

    I enjoyed her transparency in what she felt capable of and, even more, what she described as her struggles and shortcomings per se. Always good to hear to know we’ve all got ‘em! And how she stepped out in faith, breaking the past business ties, allowing new doors to open! Boy, have they ever for her!! Good stuff.

  5. Chris Webb says:

    I remember when Laura kicked off big time on Twitter with a competition strategy, really clever way of promoting herself, her brand, and getting a huge amount of interaction from folks at the same time.

    Well worth the listen as always. Thanks James/Laura

    (here’s an article John Morrow wrote about Laura’s Twitter strategy -)

  6. Eddie Gear says:

    Awesome interview James. I read Laura’s blog from time to time and she always has something interesting to share.

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