You’ve probably already heard people proclaiming the usefulness of Facebook and Twitter for earning more money and building a business.
There are tons of apps, widgets, and thing-a-ma-jigs that claim to get you more followers and fans on social media. I’m not a fan of all that hype.
But I’m telling you right now: there is one social media tool that you have to check out.
I use it to automate 99% of what I do on social media and it has not only saved me time, but also increased the number of followers I have and resulted in more exposure for my work and my business.
Want to know what it is and how I use it? Keep reading…
What I Use and How I Use It
The tool I use is called Buffer.
When you combine it with a nifty publicity strategy, which I’ll share below, it is hands down the best app I’ve found for managing and sharing over social media.
Buffer allows you to set a specific time for your tweets or Facebook posts and then schedules them for you. Then, you simply add your updates to Buffer and it handles the rest without you lifting a finger.
For example, you could set up your account to post new content at 10am, 1pm, and 4pm each day. If you add 9 pieces of content to your Buffer, it will post 3 today (at 10am, 1pm, and 4pm), and then 3 tomorrow, and finally 3 more the day after.
This gives you the ability to always be on the social networks at the right time without actually having to be there. And it gets even better when you use the following strategy to gain maximum exposure.
Here’s how it works…
How to Use Buffer for Maximum Exposure
There is a free online service called Tweriod that tells you when your Twitter followers are most active.
I use Tweriod to tell me what the most popular times of the day are for my followers. In other words, Tweriod tells me when people are most likely to retweet, share, and like my content. (Note: you only have to get these times once and then set them up in Buffer.)
Once I know the times of day that my followers are most likely to retweet and share content, I use those times as a guideline to set my scheduled times in Buffer. That way, when I add new content to Buffer it’s automatically scheduled to post at the best times.
Presto! Maximum exposure for your thoughts, your business, and your work.
The best news? This entire strategy is totally free. That’s why I think it’s one of the best ways to bring valuable fans, followers, and leads into your business.
Note: Buffer does have a paid option, but you can sign up for the free version of Buffer here.
p.s. Another good idea is to browse your recent posts and tweets to see if there are any trends. For example, do your posts in the morning tend to get more likes than in the afternoon? These insights can offer a good idea for which times to schedule posts in your Buffer as well.